Author: Christy Roland

Wondering what you can do to help your app or game gain more visibility in the Apple App Store or Google Play Store? Katerina Zolotareva, Marketing and Customer Success Manager at TheTool, explains how App Store Optimization can make a difference, first steps in the process, and provides a useful checklist to help you get started. Plus, what you need to know to make the most of iOS 11 changes.

The term Progressive Web App (PWA) only entered the lexicon of developers two years ago, and in the last few months it has seen more common usage. For those not already familiar with PWAs, a Progressive Web App is not actually an app. Is it time to start using this technology? Ian Naylor, Founder and CEO of AppInstitute, shares the pros and cons of PWA and the basics to help you get started.

Unlike web apps, hybrid apps can access some system resources, and while the overall experience might not be as smooth as a native app, advancements in the frameworks used to develop hybrid apps have improved the experience over the last few years.

At AT&T SHAPE in Los Angeles, cyber illusionist Marco Tempest demonstrated how magic and AR can merge to create fascinating tricks at his talk on “Inventing the Impossible.” He also shares his thoughts on collaboration, technology, and the role the magician plays in foretelling the future.

For app developers, the question isn’t whether or not to send push notifications, but rather when is the right time. This guide from Ian Naylor, Founder and CEO of AppInstitute, walks you through when to send push notifications, the type of information it should include, and best practices.

L.A. won the bid for the Summer Olympics in 2028. The Futurecast at SHAPE featured Casey Wasserman and California state officials discussing their plans for the event and how technology will change the way the world experiences the games. See what they had to say.

The world is converging. Well, maybe not every single piece of the world, but consider the cultural and corporate landscape of the past decade or two. In this post, we’ll take a look at examples of all the types of convergence happening across the current cultural landscape.

Big-budget Hollywood movies have been portraying soldiers using AR and VR technology in battle for years. But is it all just science fiction? Read on to find out how Gravity Jack is bringing some of these scenarios to life and how you can experience it at SHAPE.

Did you ever want to feel the heat from the flames of the pyrotechnics and vibrations from the synchronized chants of “Defense” while watching a sporting event at home? You may be able to in the near future. Get a sneak peek at what WhirlwindFX will be showing at AT&T SHAPE and how it may change the way you experience TV.

Want to spruce up your presentations? Learn how to choose and add the right music. You’ll be surprised how easy it is to transform a PowerPoint from drab to fab.

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