What: ARO was rebranded to Video Optimizer. ARO 6.0 was the last version with the ARO branding.
How: Video Optimizer supports ARO features and will continue to improve all-around application optimization, but with a strong focus on video.
Why: Statistics show that mobile video consumption is growing rapidly, currently accounting for 50% of time users spend watching online video, and is expected to reach 60% in 2017 and continue to grow. So helping optimize video streaming on mobile devices is increasingly critical. Rebranding to Video Optimizer highlights our focus on video.
When: Video Optimizer 1.0 was released in Jan 2017 and had the same features as ARO 6.0. The software upgrade of both Video Optimizer 1.0 and ARO 6.0 was to Video Optimizer 1.1. Going forward this analytics tool will be branded as Video Optimizer.