OpenPath is a Veteran in the Mobile Space Starting Back in 2001
OpenPath started working with AT&T back in 2003 with clever, seasonal SMS-based apps (Santa and dreidel). Having journeyed through SMS, J2ME apps, Blackberry, iOS, and Android, and having launched over 23,000 apps, they were well suited for moving Tastemade's video and audio intensive app to Android. The Tastemade team had an in-house team create the iOS app and chose to partner with OpenPath to help develop the Android app—"Working with OpenPath allowed us to get to market faster than we could have done alone" said Joe Perez.
With an iOS reference app in hand, OpenPath sought out to recreate a comparably compelling Android experience. This task may be simple for your typical app but given the differences in the two mobile operating systems and with the heavy video and audio processing, they had several challenges to overcome.
For video and audio, they had to recreate (read low-level C programs) or find equivalent support libraries. During development, they discovered the default settings in some third-party libraries slowed down their app. Rich was grateful that "ARO helped identify and confirm third party libraries that was misbehaving with queries taking way longer than needed. We tweaked it and now it's much more responsive."
For the app to be fast enough, OpenPath had to get as many as 15 HD video clips uploaded to the server, fully edited with audio and music overlay and have the final product ready to play within a few minutes. Between actual optimizations and some perceived optimizations (e.g. pre-upload), they successfully created a fast app that has been well received and even includes wearable support.