Would you like to make more money with your mobile app?
Last week we shared the first sneak peek into the 2014 AT&T Developer Summit track sessions and we’re back this week to reveal another great session:
What if we told you there was a way to help your mobile app: make more money, make your users happier, improve sales transactions, increase advertising revenue, lower advertising costs, save on overhead, improve your reputation, and offer new PR opportunities. It might be a surprise to you that the key to all of this rests with improving mobile performance. If you are a developer, a manager, or a company executive, you can benefit from learning about the practical steps and resources that can improve your bottom line.
Bill Weir, a Mobile Performance Subject Matter Expert with AT&T Developer Advocacy team, will be leading a track session at the in Las Vegas to show you how to unlock your app’s potential by improving its performance. The session is titled How Better Mobile App Performance Can Improve Your Bottom Line and is scheduled in the Design Track, from 3:00 to 3:45 PM PST on Monday, January 6th.
Lessons from the wired web can tell us a lot about the importance of performance:
- $18 billion is lost annually from cart abandonment due solely to slow website pages.
- For every 100 milliseconds increasein load-time of Amazon.com, sales decreased by 1%.
- A 500 milliseconds increase in search-results display time at Google reduced revenue by 20%.
- For companies doing advertising, Google counts page load speed as a factor in its Quality Score, which partly determines your cost per click. Faster pages lead to higher Quality Scores, which contribute to lower costs per click.
Some of the areas we will cover in the session include:
- How good mobile performance increases profits by creating happy users, satisfied advertisers, and more successful financial transactions.
- Conversely, how poor mobile performance lowers profits by creating frustrated users, unhappy advertisers and abandoned shopping carts.
- How performance measurement adds to the mobile bottom line.
- How performance reporting improves business management.
- How publicizing improved mobile performance can drive new business.
- How to lower your advertising costs by improving performance.
- How performance affects market perception through app reviews, blogs, Twitter, and word of mouth.
- How performance affects development cost.
- How performance affects capital outlay, including server and network costs.
Improving performance is within your reach. In the last part of the session we will discuss specific issues that affect mobile performance and how to solve them. We will review various tools and resources that can help you measure and monitor mobile performance. Bill will give a demonstration of AT&T’s Application Resource Optimizer tool to show how to uncover some common performance issues and he will discuss some development best practices that can help you master the secret of improving mobile performance.
You can also learn more about the AT&T Developer Program at our site.
After you register to attend the 2014 Developer Summit you can build your personalized agenda to include this and other track sessions, by logging-in and clicking on the session(s) of your choice from the event schedule. While at the event, you can stay in touch with other attendees via Twitter using #ATTDevSummit.