Why should you make your app social? (Guest Post)
This is a guest post by Ran Avrahamy of Scringo. Please let us know your thoughts about this article!
The New Gold Rush
Building apps, what a crazy way of life.. right?!
We all know the drill.. Whether if its a client asking for a project, or if you came up with an idea for the Best. App. Ever!!
You start by having endless dialogues with yourself on what your concept should be, crawling the web for the best UI inspirations, searching for the right tools to take your app to the next level, and basically trying to figure out what you should do next.
Fast forwarding couple of days / weeks / months (remember – length doesn’t matter!!)… “YES! My app has finally been approved!” / “I’ve finally submitted my latest creation to the Google Play”. Then the saints go marching in, and your app get more and more downloads by the day, great job!
As developers, one of our biggest obstacles are to keep our users satisfied and engaged. I mean, we didn’t go through all of this fuss so Jason, Kate or Peter will ditch our app after only one use right?
The tricky part is how to make their experience last longer..
This is where ‘Social’ comes in. Yup, that overuse buzz word is sometimes more than just a buzzword. Giving your app social elements will make your users visit your app more often, and stay longer.
Why / How?
As for the ‘Why’, picture this – You just downloaded a kick-ass sports app, probably recommended by a friend / poped up in some app search. You open it up, and realize that 3 of your Facebook friends also use this app, like right now, and they are only two blocks away from your office, sitting in your favorite local bar, talking about your favorite sports team. Joining them or not, your experience was totally different, you will return to this app.
How you say? Well, you can start building social infrastructure from scratch, connecting to so many APIs and SDKs, waisting several weeks of development. Or you can simply check Scringo out. With more than 500 live apps & millions of users, Scringo offers a complete set of features, enhancements and tools to simply increase your app retention. With Scringo, you can instantly find & add engagement, community-driven, social & monetization features to your app. Oh, and it’s all for free
Remember, the more time your users will spent on your app, the more income you’ll see. Higher retention = higher Revenue.