Webcast Replay: PlayPhone Social Gives Games an Extra Life
Freemium games command an ARPU up to 4X standard games, and have longer revenue cycles. But they can be more expensive to develop, and require back-end systems and a commitment well beyond launch.
AT&T has a relationship with PlayPhone Social to help address the issues, and make developing and supporting your Freemium game quick and easy.
Members of the AT&T Developer Program can listen to the archived webcast anytime, or download the video and slides. If you’re not a member, sign up for free!
Watch this webcast for an introduction to the functionality provided by the PlayPhone Social’s Android and HTML5 SDKs. PlayPhone Social’s SDKs are providing web based virtual goods, currency management and analytics tools to mobile game developers in order to reinvent the monetization model of pay-per-download 99 cent and $1.99 titles. Learn why moving to freemium/free-to-play monetization is your next move. Plus, learn about their distribution and discoverability platform, additional functionality like synchronous cross-platform multiplayer and viral boosts for your games.
Join Us and Discover:
- Capabilities and features of the PlayPhone SDK
- Implementation strategies
- How to get your game on the PlayPhone Social Network
- What the $10 million Power UP fund is
Brendan Giordano, Director of Developer Operations, PlayPhone Social is a business development professional with strong partner relationship experience managing clients such as Microsoft, PopCap and Real Networks. He has a sharp strategic and creative interpretation of the videogame ecosystem that has successfully helped his partners reach their goals. With thousands of games evaluated for commercial viability, Brendan has a keen eye for talented teams, quality content and consumer demands. As Director of Developer Operations at PlayPhone he works with mobile social game developers to launch premium entertainment content on smartphones.
John Grotland, Senior Director of Business Operations, PlayPhone Social
is a seasoned wireless and games industry executive with nearly 20 years of experience, including wireless carrier operations, wireless media content and online games. John was an integral member of management teams that created successful startup companies in personal communications services (PCS), short message service (SMS) distribution and mobile games/entertainment content. John was a founding member of the North American operations for I-play, a mobile games publisher that was bought by Oberon Media in 2007. John was an integral part of I-play’s US operations and worked in a broad number of roles, including business development, partner relations, marketing, PR and operations.