Web2.0 and Social Media
In the web 2.0 world, anyone can publish on the web. We share our thoughts, rate various service providers and connect with people in a personal way. We follow each other on twitters, read posts on Facebook and search for blogs on a topic that we are interested in.
At the same time, we can be found or followed by our customers, potential employers, potential partners or competitors. People can know more about us than we can imagine. It’s a more transparent and open world. When mobile data development started to integrate with the web, our life became more connected, open and informed.
Some corporations started to use social media to connect with their customers, share visions and products, answer questions, provide news and promote their brand. When they know who their audience is, listen to their audience and leverage social media communities and the user generated content, they tend to be more successful in meeting the needs of their customer.
In the Web2.0 Expo in San Francisco, there were many good conversations about internet culture, mobile strategy and social business.
“A social business is an organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web…” – Stowe Boyd.
In the Joshua Ross workshop, “Building a Social Business: Practical Insights On How To Restructure Your Organization To Succeed In Social Media”, he talked about how digital technology changed our life and shared his thoughts about how organizations could leverage social media more effectively and how to measure the success of social media.
To see presentations and videos of the web2.0 Expo, go to this link http://www.web2expo.com/webexsf2010/public/schedule/proceedings