Uplinq 2011: Wrap Up
Well I have to say, it was a very sunny week down in San Diego for Uplinq 2011. As with most of the team, we left a rainy, chilly Seattle area, and landed with the weather in upper 70s. I always enjoy making it out to the shows to meet our developers face to face, but I know you are not here to listen to me talk about the weather, and I won’t get started on the food in the gaslamp district.
Everyone knows that AT&T has recently launched the HTC freestyle as one of our first Brew MP devices, that will begin filling the lineup know as the quick messaging device. This category is placed right beneath the smartphone lineup to give our customers access to a device that can be used for messaging and email, but still allow a great web browsing and application experience upon a platform that supports Brew/Brew MP and Java applications. What everyone does not realize is that Qualcomm itself does not only power these devices, but many more in the AT&T portfolio.
Along with Brew MP, Qualcomm powers Android, Windows Phone 7, HP, and many of our feature phone devices. I was excited to see the progress on many of the technologies showcased last year. Things like augmented reality (AR) were showcased last year with a version of the old Rockem Sockem Robots. This year, the advances of AR were very apparent with some of the demos, such as having movie trailers playing by simply pointing your phone at DVD cases. The big star this year was the 3D movie.
As we walked into the keynote, we found 3D glasses were placed on everyone’s chair, and sure enough we were given some stunning examples of 3D video movies played from a device, as well as pictures and video taken from stereoscopic cameras. All made for a great presentation. I am very excited about the fact that these devices will enable just about any consumer to become a content creator. On the spot being able to capture high quality video that can be uploaded to YouTube and other media channels.
I cannot wait to find out what our developers will do with these new technologies when they get their creative hands on them.
There were some great leads that I made while at the conference. One major concerns the ongoing efforts of our developers to create efficient application that use network and battery resources. I will follow through on that in following articles, but there are some positive synergies there with the power optimizations drives that AT&T is also pushing to its dev community.
For some video highlights go ahead and hit the Uplinq site http://www.uplinq.com/video.