Unlocking the Secrets of PaaS for your Business
I love the question “what is PaaS?” If I ask that question to 100 people I will likely get 100 answers. This is because it is such a broad area of focus. Someone told me once that PaaS is everything and anything that is not covered by SaaS and IaaS. Wow, that is a big range. So, when asked to present PaaS the first question I must ask is who is my audience?
Shifting the discussion from “What is PaaS” to “How will my business benefit from using PaaS” requires the same focus on the audience. PaaS can be a great tool for mobile app developers, business IT, line of business owners, and ISVs looking to move to a SaaS business model. PaaS can support all of these audiences but in completely different ways.
Here are ways that I think AT&T PaaS can serve this broad array of customers:
Mobile App Developers – Often Mobile App developers do not need help building the actual device application software. Instead they need an easy to use backend for their app. AT&T PaaS can be that backend. Online databases, access controls, business logic, and workflows can be easily created in the PaaS environment and reachable via standard APIs from the developer’s mobile app client. Of course, even mobile developers can benefit from our existing browser-based user interface and mobile app client.
Enterprise IT – Enterprise IT can use AT&T PaaS to consolidate, modernize, and mobilize legacy applications as well as build new applications. I hear all the time that businesses have way too many apps and way too many application stacks to maintain. AT&T PaaS can provide a single customer interface for all business productivity and back office applications. We can maintain the stack while enterprise IT focuses on the apps.
Line of Business Owners – Line of Business owner can use our existing catalog of application templates to immediately start using business productivity applications. They can also use the application development wizard to quickly build applications and databases. Often LOB projects are too small for IT. With PaaS the LOB can build apps without IT. So no project is too small.
ISVs Moving to SaaS – There are many ISVs who currently service specific niche businesses and verticals that need help moving their business to a SaaS model. Our PaaS service can take care of all the operations, scaling, patching, and backups; so an ISV can do the things that they do best. Such as, writing applications and selling applications. Our platform has all the building blocks an ISV needs to build multitenant scalable applications.
You can see that there is no one answer to the question “how can PaaS help my business?” Who you are and what you want to do will change the answer greatly. I sure hope folks log into AT&T PaaS to see how it can help their business.