Top 3 Mobile Trends Developers Should Watch in 2013
Now that many of the major mobile tech bloggers have made their mobile predictions for 2013, we’ve decided to look some of the most popular trends that everyone seems to be talking about in terms of opportunity for developers.
Here they are in no particular order:
NFC and Mobile Payments
Probably the most popular prediction made by ReadWrite, Inmobi, Scandit, Techbeat, and Business Insider is that mobile payments will increase in 2013. Many are skeptical about the market exploding in 2013, but they believe progress will be made and standards based on NFC such as Isis will be adopted.
Forecasts from eMarketer show that mobile payments are set to explode in the US with a 234% increase in 2013. CNET took a much more cynical view stating that “mobile payments continue to be hampered by rival groups all with their own agendas, and some don’t even feel it really addresses any real problems.” Mobile payments aren’t the only use of NFC though; as NFC becomes more popular developers have a huge opportunity to find creative uses for it.
HTML5 App Development
Even though HTML5 won’t be officially standardized until 2014, experts are expecting a large growth in HTML5 app development in 2013 because of its cross-platform functionality. In Forbes’ 10 Predictions For The Mobile Industry In 2013, Tomer Kagan, chief executive officer of Quixey, says that even though HTML5 has been around for a while, it lacked infrastructure. He believes HTML5 will make a comeback because of the release of Firefox and Tizen, open-sourced, mobile operating systems that Mozilla and Samsung, respectively, are expected to launch in 2013.
Kendo UI released survey results in November that back this up. When developer were asked when they think HTML5 will be import for their job, 51% of respondents said that HTML5 is important to their job right away, with 31% saying within the next 12 months.
When Gartner Research released their Top 10 Strategic Technology Trends for 2013 they predicted a long term shift away from native apps to Web apps as HTML5 becomes more capable. They also noted that developers will need to develop new design skills to deliver touch-optimized mobile applications that operate across a range of devices in a coordinated fashion.
Juniper Research predicts AR will generate $300 million in 2013 as it builds momentum towards 2.5 billion annual app and game downloads within five years. Wearable tech could prove to be the catalyst that spurs AR onward, according to Digital Trends blogger Simon Hill. As people begin using more and more AR capable devices, marketers and developers are beginning to look at AR as a viable option for engaging the masses.
Mediapost author Marci Weisler believes 2013 will be another year of augmented reality experimentation. “We’ll see more creativity and more adoption as consumer knowledge and easier access spreads.”
If you’re interested in learning more about AR, check out the slides from a recent webcast we did with Simon Jackson from ZenithMoon Studios titled Programming augmented reality on Windows Phone.
Which 2013 mobile trend are you most interested in pursuing this year? Let us know in the comments section below!