The power of sharing with In App Messaging from Mobile Number
People want to share
Sharing of information is made substantially easier with mobile devices, the Internet and 24/7 connectivity. Social activity sites like Facebook, LinkedIn, Twitter, Pintrest, Meetup, Orkut and many more are all driven by an individual or a company’s desire to connect with others and share important information, funny stories, pictures and videos, or simply let others know what’s on their mind. The multitude of connected devices including mobile phones, tablets, laptops, TVs and others fuel this sharing mentality. People want to share in the manner they prefer and they want the ability to manage and view what is being shared from anywhere.
As a mobile carrier, AT&T enables a lot of this sharing by processing billions of text messages every day for its 100 million plus subscribers and the use of text and picture messaging continues to grow. IDC predicts there could be as many as 3.3 trillion messages sent in the U.S. alone, by 2016.* With its powerful network and the realization that users rely on text messaging as a central component of their communications toolkit, AT&T created an API which takes advantage of this and which gives application developers a powerful mechanism for extending the use and reach of their services.
The Central Idea
Imagine you are at home on the couch using your tablet device, researching resorts to stay at for your annual summer vacation. You need to decide on a hotel quickly so you can book flights before they get too expensive. As you come across some appealing options you want to get your spouse and daughter’s feedback. Because your spouse is on a business trip and your daughter is away at college, you send them both a text message from within the travel site, with a picture and link to the resort. Since the message is tied to your mobile number, they recognize who it’s from and immediately view the message and respond back. As you continue researching options, you get a notification from within the travel site. You select the notification to open it and view both responses right there. Happy that your hotel is finally booked to a resort everyone likes, you are free to move on to other things.
The Power of the Cloud Inbox
AT&T Messaging services continues to evolve to help people stay connected in different ways. With In App Messaging from Mobile Number, application developers have the ability to expand the use of their services and keep customers engaged longer. Key current and upcoming features of this API include:
- The Cloud Inbox. Users connected with an AT&T cloud inbox can access, view, and manage their messages from any device. Application developers can leverage this to provide a view into the user’s inbox that’s relevant to the application or service they offer.
- Mobile Identity. AT&T is the only mobile carrier in the U.S. to offer this level of functionality that ties the text or picture message sent from a 3rd party site to the mobile number of the sender.
- Inbox Management. The AT&T Messaging and Developer Program teams are continuing to innovate on this powerful new API with additional features that give developers more tools to provide a truly seamless messaging experience for their customers.
Go here to get started with In App Messaging from Mobile Number.
*IDC US Mobile Messaging Forecast 2012-2016 (Aug 2012)