The Ecosystem Movement for NFC (Near Field Communication)
NFC is a technology that is supported by a large ecosystem. The key players consist of telecom operators, manufacturers (readers, tags, smart cards, semiconductors and consumer electronics), mobile device OEMs, system integrators, banking/ financial institutions, retail consumers, education, research and government. The entire ecosystem is working on promoting the technology.
Last weekend, during the NCAA Final 4, AT&T incorporated NFC into our Fan Zone experience to educate consumers about NFC technology. We realized that a lot of people who own an NFC enabled phone don’t know the benefit of the technology. More education for consumers will be provided in the near future.
For app developers, we hosted our first NFC Hackathon on the weekend of March 23rd at Georgia Tech, Atlanta. Five teams completed their NFC apps based on the education provided. We will offer additional NFC Hackathons this year. For now, to study NFC technology, NFC tags and Open Mode mobile app development, please read this whitepaper.
Are you not sure if this is a good time to develop NFC apps? Here are some stats for you to consider.
- On April 10th, SIMalliance’s member data showed that 30 million NFC-enabled SIMs were shipped in 2012. That is 87% increase over 2011. The strongest NFC SIM markets were Japan/Korea (21 million) and Western Europe (6 million). Note: SIMalliance’s membership represents approximately 90% of the global SIM market.
- In March, 2013; ABI Research published a report titled “NFC Devices, Strategies, and Form Factors: Update and Roadmap”. The analyst firm anticipates that the number of NFC-enabled devices in use will exceed 500 million in 2014.
- NFC enabled devices continue to be released with more innovation. HTC First will be introduced by AT&T on April 12th. It’s a 4G LTE-capable and NFC-enabled smartphone uniquely designed around Facebook Home. Facebook Home is a mobile app that enables one to connect with Facebook from the moment the phone is on; even when using another app simultaneously.
WIMA, a leading global conference and exhibition dedicated to near field communication (NFC) is hosting the 7th WIMA NFC MONACO at the Grimaldi Forum in Monaco (April 10-12). Solutions and products are showcased on an innovative exhibition floor. Sessions highlight current case studies around the world offering a clear view explaining on where NFC is today. It’s an exciting time to explore NFC use cases, potentials and what needs to be done in the ecosystem in order to support the technology take off.