Social Messaging: Get Beyond the Gimmicks to Real Engagement
It is no secret that mobile messaging apps are rising in popularity. It seems that we have an insatiable appetite to tell others really important things in a very short period of time. Developers have rushed in to meet that need with an array of apps that frankly can be dizzying at times. “Do you want me to Kik that to you or SnapChat it?” Whether your preference is SnapChat, Kik Messenger, WhatsApp, or familiar pals like instant messaging, text messaging, etc., the engine driving all of these apps is the smartphone.
I read a great article on TechCrunch titled Overrun With Messaging Apps (Dec. 2013) that pretty much sums up my feelings on the state of messaging apps right now. To quote from the article “…even if mobile messaging itself is not a fad, a lot of the current products being released into the App Store today are.” The article is really saying that while the growth of messaging is real (driven by the love to share content/messages instantly), a lot of what’s out in the marketplace today is a bit on the “gimmicky” side. The apps don’t have distinguishable features and, therefore, one isn’t really all that much “better” than another.
Meanwhile, as an app developer who understands the power of social sharing to grow adoption of your app/game, etc. you are left wondering “Do I build out my own messaging platform to compete in an already packed field full of gimmicky participants?” We may have an answer for you.
Consider the In-App Messaging API. It is a RESTful API that allows you to bring a peer-to-peer messaging experience into your app so users can send/receive messages without having to leave your app. Have a need for users to share text, video, audio, or still photos? Check! Want your users to experience the satisfaction of instant communication within your app? Check! Want to send a message cross-carrier? No problem! Want to instantly leverage AT&T’s vast network of mobile subscribers? Check! The In-App Messaging API enables all of these things plus lets you choose how much of the messaging experience is right for your app; helping you grow usage at your own pace. No other messaging API with these capabilities exists today.
So go check out the In-App Messaging API for yourself. See how you can start riding the wave of social messaging without worrying about picking which “gimmicky” messaging solution will be around next week.
– John Powell, Senior Product Marketing Manager