Recap: AT&T Mobile App Hackathon – Bay Area
We challenged 190 developers, designers, and entrepreneurs in Redwood City, CA to build apps that disrupted retail using APIs from Macy’s, Harman and AT&T. In addition, developers were provided with access to a cache of hardware including: Harman Omni 10 speakers, Myo Armbands, and a slew of different microcontrollers and sensors to build their solutions. They were then given 24 hours to code a solution for any platform using the languages and frameworks of their choice. In addition, experts from AT&T, Macy’s, Coding House and Harman were onsite to assist with coding and API implementation. After 24 hours went by and the caffeine infused fog cleared we had 19 apps created and some truly awesome solutions.
One of the most interesting apps, Tongue Twistahs, was not a retail app at all; but leveraged Speech-to-Text APIs to create a competitive tongue twisting challenge. The Native iOS app allowed users to compete with their friends in reading various tongue twisters using the Speech API to determine who was the most accurate and therefore the winner.
Another great app was SMAC: Sound, Mobile, Analytics, Cloud, which leverages Harman speakers placed throughout the venue to trigger custom real-time deal notifications for Buy Online and Pickup In-Store purchases. The goal would be to drive additional interaction and purchases from customers, but also to provide better tracking and analytics regarding user purchases. This would help assist stores in properly ordering and stocking the correct items.
In addition to challenging our participants to code their apps, we also had some fun challenging everyone to help us finish some of the most enormous burritos I have personally ever seen. We had 10 four-foot burritos in total, which was absolutely daunting just to look at – let alone attempt to eat. However, by the end of the pitches, the burritos were gone and we had conquered the Burritothon!
Lastly, before I get to the results, I’d like to give a huge thank you to Macy’s, Harman, and Coding House. This event would not have been nearly as successful or interesting without the participation of each partner and the inclusion of their technologies. An additional special thank you to GSV Labs for hosting the event and for assisting in rushing food to the event on Friday when we ran into a small catering hiccup.
Here are the apps and winners at the event:
- Best Mobile App or IoT Solution Overall – $2,500 in Gift Cards – Mirror, Mirror
- Best Use of Macy’s APIs – $2,500 in Macy’s Gift Cards – Dress Me Up
- Best Use of AT&T APIs – $500 in Gift Cards – Tongue Twistahs
- Best Use of Harman APIs
- 1st Place – Harman Dev Kits for Each Team Member – Follow Me
- 2nd Place – 3 Total Harman Dev Kits – HomeSpeak
- Coding House Challenge
- 1st Place – Mirror, Mirror
- 2nd Place – MacysShopEZ
- 3rd Place – HomeSpeak
Here’s what the teams created (be sure to vote in the comments section for the $250 Community Choice Award):
GLAMS – “GLAMS are stylist evangelist for the Macy’s brand. Why use a 5-star rating system when a Glam can show a video of the outfit they put together via YouTube.”
eGesture – “Using the Thalmic Lab’s MYO band, Harman Speakers, and the mobile phone, our team created two apps: 1) Security Bracelet – it helps elderlies call for help in case of emergency; 2) Moody Tunes – By gesturing different emotions, we play music that matches our mood.“
Leverage Financial – “In the United States, consumer debt is at an all-time high at 12 trillion dollars. Excluding mortgages and student debt, the average American household has over $30K of credit card and car loan debt. This is unsustainable. To solve this problem, we’ve created an app that is smarter than Mint and better than Quicken. We use financial APIs to automatically aggregate transaction data from a user’s bank account and credit cards. On top of this data, we’ve layered a machine learning model to predict a user’s future cash flows. By comparing these projections to a user’s goals, our predictive analytics engine provides advice on spending decisions, upcoming expenses, and will plan ahead so users never have to worry again about running out of money.”
MacysShopEZ – “FOR CUSTOMER: Macy’sShopEZ makes the shopping experience more enjoyable and less frustrating by recommending items based on user’s likes. Similar to a personal guiding star, we help you discover things that you didn’t even know you needed.
FOR BUSINESS: It is an app that acts like your customer’s personal shopping assistant by providing smart recommendations based on user’s likes and existing inventory. It also helps sell more by sending friendly, but smart local notifications for checkout.”
Dress Me Up – “Dress Me Up, an add on app for Macy’s, assists in-store shoppers by recommending matching pairs of clothes/accessories based on a user’s selection. It provides deals and group discounts to attract users to buy the complete package. The recommendation engine can take into account the current fashion trend and user purchase history.”
Eat Now! – “Eat Now! connects hungry SF residents to great food, simply and easily. Find the top 3 restaurants and the top 3 menu items right around you at good, cheap restaurants.”
Foodgasm – “Have you ever looked through pictures on social media or the web and seen a delicious dish that you would like to eat? Now you can! Foodgasm is a mobile app that entices user’s appeal to food and also helps promote business for local restaurants in the area that have food similar to what is trending on social media. Using the Foodgasm app allows users to easily find restaurants within a five mile radius that offers delivery or pickup for the delicious food you are looking to enjoy. With Foodgasm if you can SEE it you can EAT it!“
Buena Mia – “Personal apparel profile to facilitate shopping or ordering garments online from retail stores like Macy’s.”
HomeSpeak – “Be welcomed as you walk through your door, have your favorite music play when you get home, get congratulated on your health achievements for the day, and reminded about events that you have that night. Using Wi-Fi-enabled Harman/Kardon speakers and an iPhone anyone can be welcomed to their home without even opening our app.”
WAITLESS – “Waitless can save you time during calling customer services. It makes clients see where they are in the queue and the estimated time to be answered by phone or text.”
WishFish – “What do you want for your birthday? Maybe we haven’t really thought about it, or maybe the answer is too outrageous. The answer to this question always seems to elude us. For some reason, receiving gifts is harder than giving them. WishFish knows what belongs on your WishList before you do. It’s like a magical kickstarter for gifts. WishFish generates a list of items that you might want based on your social media. At the same time, it lets you collaborate with other friends to fund their gifts. In other words, you are blind to what other people are funding for you, but you can contribute to funding of other people’s gifts, adding to the excitement of the holidays!”
Size Finder – “My app can be integrated with the Macy’s app to find the appropriate product size for a customer and potentially ship it to her/ his address per request. This app can be enhanced to find the product at a cheaper price from a nearby store, or in different colors etc. This makes 2 Macy’s api calls: 1. find the product near which the customer is walking Catalog -> Product Details 2. Finding store near me which have my size product Store Service – > Location”
Shopping By Ear – “A fully accessible clothes-shopping app for the visually impaired.”
Mirror, Mirror – “Twitch for makeup. Have the latest hottest look *before* arriving at the venue! Wanna look like Angelina Jolie on the red carpet when you arrive at your Oscar party? We’ve created a live video streaming platform for makeup application. Chat live with your friends as you watch Taylor Swift test out her latest edgy look for the MTV music awards.”
SMAC: Sound, Mobile, Analytics, Cloud – “Our Mobile App: Sound SMAC works seamlessly with Harmon Speakers placed throughout the store and triggers custom real-time in store coupons & promotions engaging users to Buy Online & Pickup in Store (BOPS) with more savings the longer you shop!“
My Size – “My Size! With My Size, consumer fashion app, we are using mobile to deliver a better online and in-store experience to consumers by providing them direct access to fashion and apparel product inventory in a faster more efficient manner, by size first! By placing “search by size first,” before products listing, we feel we help better optimize search results experience and chances of converting a sale! My Size app goal is to help a retailer like Macy’s use digital more effectively to connect with consumers by focusing on a consumer’s favorite digital shopping behavior, search!”
Follow Me – “Harman API currently does not provide a method to enable speakers based on proximity. My solutions continues playing music to the nearest speakers as you move around.”
Be sure to vote in the comments section for the $250 Community Choice Award!!!