Open Mobile Summit 2012 and Appcelerate Conference
Following the 2-day Open Mobile Summit was the 1-day Appcelerate conference. Appcelerate is dedicated to app publishing, bringing together CEOs from the most successful app publishers worldwide to share best practices in app design, UX, engagement, distribution and monetization.
So what were some of the key takeaways from the event? Here’s a brief overview from a few of the more interesting speakers/panels I sat in on:
Rich Miner, General Partner of Google Ventures was one of the keynote speakers. His session, The Mobile Revolution: The Next Phase of Disruption, generated a lot of buzz. Rich was co-founder of Android, and during his early years at Google, he helped lead the development of the Android platform and ecosystem. Rich talked about Google Ventures and some of their strategic mobile investments in companies including SCVNGR, Crittercism, Astrid, and Level Up. One of the key messages that Rich discussed was that wireless carriers should spend more time and money creating unique and useful interfaces for Android devices. He said that he was surprised that carriers haven’t done more to customize the look and feel of their Android phones. What was very interesting is reading the blogs following his speech – it certainly sparked a lot of reader feedback that goes against the grain from what he suggested.
- Other key messages from Google included Google considers itself a “mobile first” company.
- Mobile searches have increased 200% to –date in 2012
- On YouTube, 25% of traffic and 40% of views now come from mobile devices (300% increase in 2012)
Simon Khalaf, CEO of Flurry, delivered a very interesting talk on “How iOS, Android and HTML5 apps are changing everything.” I would highly recommend visiting Flurry’s blog site at blog.flurry.com for a recap of the various industry stats. Some of the details that he shared included:
- Apps approaching TV usage in time/day
- Avg. cost of an hour of content ($3.70 Movies, $1.10 Cable TV; $.06 Mobile Games)
- $72 avg monthly advertising cost to reach a single US consumer; $2.00 AppCircle clips
- WW iOS and Android App Revenue by Source
- 2010: 18% advertising revenue; 82% Premium and IAP rev
- 2012: 23% advertising; 77% premium and IAP rev
Another interesting panel I attended was called “Apps the Enterprise: Beyond BYOD.” This panel discussion covered 4 primary topics:
- Which apps are driving real gains today?
- Where is innovation happening?
- Key priorities Usability and design, security and device management
- The cloud, data, and the open mobile enterprise
Rather than attempt to summarize the panel discussion, there is an excellent write-up from the panel moderator, Dan Woods from Forbes, published on the Forbes.com website.
PayPal, the gold sponsor of the event, had their president David Marcus present “The Age of mCommerce.” During his keynote, Marcus suggested that the underlying mobile technology isn’t really the focal point – that end users are the primary driving force. He went on to say “It’s not about mobile. It’s not about technology. It’s about people…this revolution is consumer-driven and technology-enabled.” Marcus communicated that with regards to mobile payment, there are still several strategies but no clear winner in sight. He said that NFC has received a ton of attention in the past few years, but those companies are changing their strategy to what PayPal has already been doing.
On Friday, the Appcelerate portion of the conference was held at the InterContinental Hotel. Appcelerate pulls in many more true developers and business folks (versus the C-levels at Open Mobile Summit). The event includes numerous “birds of a feather” style breakout sessions where different topics like distribution, monetization, design/UX, etc. are covered – led by various industry leaders. Many devs I spoke with found these breakout sessions very informative, where several best practices/tips and tricks are shared. For those folks in the Bay Area, I’d recommend attending Appcelerate, as the registration fee is much more affordable than the Summit.
The conference organizers, Open Mobile Media, will be publishing presentation decks as well as audio replay files for a majority of the tracks within the next week. Please check out http://www.openmobilesummit.com/agenda.aspx for more details.
I do have to give many kudos out to conference organizer Robin Batt from Open Mobile Media. She and her team regularly pull in top quality speakers and panelists for Open Mobile Summit and Appcelerate worth attending.