Need ideas for your next app? How about a ‘social good’ app?
As you consider your next mobile application, have you looked at creating an app that also benefits society? With numerous applications that seek to entertain users, an interesting way to gain user adoption is to tie your app into “social good” where the app has a focus on sustainability, energy reduction or even helps the disabled and mature customers.
According to Lindsey McDonald, a telecom consultant at Frost and Sullivan, smart phone cost is coming down because of the demand. With smartphones, the ability to access the internet and run sophisticated applications is now within the grasp of the less fortunate. Not only are these phones simpler to use than traditional computers, they are more portable and require less sophistication to connect to the internet. As a developer, you can get your application in the hands of your target customer with more ease than ever before.
Also keep in mind that by creating an app that has a social good component doesn’t mean the app can’t still be interesting. Earlier this year, One Economy and AT&T launched a website called www.applicationsforgood.org to help spur mobile app development in this specific space. To help encourage development, AT&T and One Economy are offering $50,000 in prizes for mobile applications that help families find jobs, get healthy, improve education and build financial security. So what kind of mobile apps can you develop? Check out this link for ideas that have currently been pitched: http://applicationsforgood.org/solutions/
If you’re wondering what other apps out there fall into this category, here is a short list:
- GoodGuide: Scan products for social responsibility
- Project Noah: A mobile platform that enables the documentationof organisms worldwide
- Find Green: Locate nearby green businesses
- The Extraordinaries: A way to ‘micro-volunteer’
- Give Work: Crowdsourcing for good
- Causeworld: Rack up donations through shopping
- mGive: Donate to causes via SMS
- Frontline SMS: Help & engagement through text
- SnapImpact: Connecting volunteers with local opportunities
- Ushahidi: A platform for collective action
- MobileRice: Donate grains of rice to hungry
Even with the above list of social good related apps, we here at the AT&T Developer Program would like to encourage the development of apps that have a Social Good slant as AT&T is committed to citizenship and sustainability. To help development along, we had a special category this year at our Open Call at CTIA this year just for social good related apps. Unfortunatly the deadline was March 8th, but we would still love to hear from you and perhaps get you involved in a future competition, so please get in touch by posting back to this blog.