Monetizing Mobile Commerce
For those of you interested in mobile commerce, YankeeGroup recently released a new report entitled “A View from the Trenches: WhatConsumers Think of Mobile Transactions.” The crux of this report is thatconsumers seem to be increasingly interested in mobile commerce. With mobilepenetration increasing (http://www.ctia.org/media/industry_info/index.cfm/AID/10323)and seemingly more people purchasing physical goods with their smartphones (http://www.mobilecommercedaily.com/2011/02/14/adobe-survey-majority-of-consumers-have-bought-physical-goods-via-mobile),the trend that consumers becoming more interested in mobile commerce seems onlynatural.
However, to be fair and to play devil’s advocate, we alsoneed to ask the question of security and whether or not you simply feel safeabout conducting your financial matters on your phone as opposed to yourdesktop. So do you currently use your mobile phone to conduct mobile commerce?Post back your thoughts!
You can find out more about theYankee Group report, graphs and original materials here:
Here are some highlights from the survey:
- Mobile banking: The number of surveyparticipants who indicate they used mobile banking in the last three monthsincreased from 19 percent of the base in 2009 to 31 percent of the base in2010.
- Mobile couponing: The number of surveyparticipants who indicate they use mobile couponing services more than doubled,from 5 percent of the base in 2009 to 11 percent of the base in 2010.
- Mobile commerce: The number of respondents whosay they participate in mobile commerce grew from 8 percent of the base in 2009to 16 percent of the base in 2010.
- Asia-Pacific overtakes EMEA as the mobilebanking powerhouse: In 2010, EMEA leads all regions with 42 percent ofworldwide active mobile banking users, followed by Asia-Pacific (38 percent),North America (16 percent) and Latin America (4 percent); but by 2014,Asia-Pacific leads with 54 percent, followed by EMEA (32 percent), NorthAmerica (10 percent) and Latin America (4 percent).
- Mobile coupon usage explodes: The number ofactive mobile coupon users is expected to grow from 2.7 million in 2010 tonearly 35 million in 2014.
- Near field communications (NFC) takes off: The numberof NFC-enabled phones will grow from just 834,000 in 2010 to 151 million in2014, a CAGR of more than 300 percent. Similarly, the value of NFC-basedtransactions will explode from $27 million in 2010 to $40 billion in 2014.
So what are your thoughts on mobile commerce? Do youthink it’s going to be big? Have you seen indicators that point to a certaindirection the market could take? Post back and share your thoughts!