Mobile App Strategy Workshop
The Application Developer Alliance (ADA) is doing a series of roadshows on mobile application strategy and development. Last week, the Alliance came to Seattle, where the focus was on monetization. We heard several interesting talks and two panels of experts from local companies.
CTIA is one of the sponsors of the ADA Devbuildit series. CTIA is working with ADA to promote development best practices – especially in the realm of data usage. You may know – CTIA released KnowMyApp.org last year. The website lists usage data for the top iOS and Android applications – so consumers can learn about data usage before downloading. KnowMyApp.org data is collected using AT&T Developer Program’s Application Resource Optimizer (ARO). As such, Jackie McCarthy gave a talk on how KnowMyApp.org can help developers. I gave a quick background on application optimization, which you can watch in the video below.
I would like to thank John Hsia for recording my talk and getting it up on YouTube.
Despite some technical difficulties and a limited time window, I think it went well. If you are interested, the slide deck is also available for download.
After the CTIA/ARO talks, the panels on how to succeed in mobile were full of great advice for developers. When discussing how to build out your mobile presence, the panels suggested to stick to one or two platforms max, and follow your feedback and analytics. If you have a small team of developers – hitting too many platforms will stretch you too thin to respond in any way to your customers.
The discussion flowed to the perennial question of mobile web vs. native development. I was actually surprised how many companies pointed out that building a responsive website that runs on many platforms is better for audience building than native apps. All of the companies on the panel had both and they found better interaction behind the responsive websites.
Other great feedback was to use Canada as a test market. Canadian users have similar tastes to the US, but it is a smaller market to run your testing. Follow the feedback and analytics to see where your app has hiccups and work to resolve them before you release in the US.
The final talk was from Chris Williams from Big Fish Games. He pointed out that it is common to fail on your first app, but never stop trying. It may be your 3rd or 4th application that is the big one where you hit the jackpot.
In conclusion, I think this workshop was great for developers looking for advice from leaders in the field. Check out the ADA website for one of these events near you. Upcoming events include:
3/20 in NYC
4/3 in Atlanta
4/25 in San Francisco