Making the most from your app
Estimates indicate that less than 50% of Android apps are paid (per download) apps. This compares to around 73% of iPhone apps that are paid downloads. While some apps will certainly generate more revenue than others, many developers are wondering how to make the most from their mobile apps.
Free App, Paid App, or both?
Large market penetration is fundamental to success and there are many ways to get it, assuming you have a compelling application. “Angry Birds”, the silly, bird-flinging game garnered millions in both mind-share and dollars and serves as a great case study in the development and execution of a strategy in marketing a compelling, yet very simple application. Its makers created a franchise that has reportedly led to movie and merchandising opportunities. In Rovio’s case, their eye was beyond the immediate goal in terms of revenue generation. It was market share first, then monetization as Rovio quickly gained ground by offering up the app free in some stores and as a paid app in others.
Spread the fun around – a multiplatform approach.
Rovio and other successful mobile game developers have demonstrated that another factor in success of an app is availability across platforms. While those birds are flying across iOS, Android, WP7, and PC screens around the world, the company also plans to take on the leading gaming consoles soon. One way to quickly gain ground across multiple mobile platforms is with HTML5.
How to leverage available tools and resources to generate additional revenue:
- Rapidly build market and mind share with a compelling, free app (or free beta) that also employs an in-app revenue model (advertising, in-app purchases, virtual goods)
- Deploy across multiple platforms and app stores as quickly as possible and solicit store operators to feature your app prominently (makes a difference in sales!)
- Leverage carrier billing (make it quick and easy for anyone to buy)
- Rapid adoption of tablets (both iPad and Android tablets) will spur demand for enterprise and business user apps
- HTML5 facilitates multi-platform strategy in addition to mobilization of enterprise apps