Make the Pledge
Did you know that you are 23 times more likely to be in a crash when texting while driving or that the 100 deadliest days of summer are between Memorial Day and Labor Day? This leads to the next fact, in 2010 texting while driving increased 50% in one year. Kind of scary to think about…
Let’s be honest, most of us are guilty of texting while driving, myself included. But it truly is an epidemic endangering lives so when AT&T started this campaign it really made an impression on me. I am resolute to personally make the pledge and uphold AT&T’s call to action but as a member of the Developer Program team I’m also interested in how the industry will respond to the call as well. Now you may be thinking that this seems more like a consumer/customer type campaign, but it really is an initiative that cannot succeed without developers.
Device makers, car makers, and developers are already working with AT&T to help build technology solutions that save lives. Most recently introduced and touring the nation now, is a texting while driving simulator and upcoming from the Foundry will be an app that helps parents track their teenage drivers. The application for Andriod and BlackBerry called AT&T DriveMode is another great start to helping drivers stay less distracted by their phones. However, to enable this app you have to actually go in to your phone and turn it on when you get in the car, which knowing myself, I will likely forget. This is, of course, where developers come in and take it to the next level. Why not develop an application that uses GPS to know that you are in motion or use the AT&T Speech API in your application so you can speak to text instead of having to look down at your phone?
Developers are at the forefront of technology. You make things happen. You are the inventors of our century! So my challenge to you is to come up with great ideas on how to reduce the texting while driving epidemic. What can you do with what we do?
To, make the pledge, get involved, and see how you can help impact the “No Text on board, it can wait” initiative from AT&T, please visit our website. Also if you’re in the Los Angeles area, there will be a local hackathon 9/7 geared towards the “It can wait” campaign.