KnowMyApp.org Reveals Apps Using Excessive Data
When you visit a car dealer, there is a sticker on the side that tells you how many miles each car will travel on a tank of gas. When you buy an appliance, there is a big yellow EnergyGuide sticker on the side estimating how much it will cost to run every year. This data is a helpful tool to determine which product to purchase and bring home.
When it comes to using mobile applications, consumers are often concerned about how much data each application uses because going over their data bucket in a given month can lead to high data costs on their wireless bill. Until today, there has been no such metric for mobile applications. The only way to track mobile data usage for an app was in hindsight after the data is consumed. Today, CTIA announced KnowMyApp.org, a tool similar to the MPG and EnergyGuide metrics available for cars and appliances, respectively. If you want to know how much data an app consumes BEFORE you use it, you can visit KnowMyApp.org, where the data usage results of many top applications are profiled.
This is an especially proud moment for the AT&T Developer Program. The data behind KnowMyApp.org is collected using AT&T’s Application Resource Optimizer (ARO). ARO is a free, open source tool that measures many different functions of application operation, and provides feedback on data usage, battery life and more. Intertek and CTIA found that for measuring application data usage, ARO was the best tool for the job. We, here at AT&T, are also proud that our colleagues (and competitors) at the other major US carriers agreed that AT&T’s ARO was the correct tool for the job.
For Developers, KnowMyApp.org is a great tool to ensure that your new applications match up to those of existing applications in the same space. Test your application with ARO, (or have it tested by KnowMyApp.org) to see if your application performs as well (or hopefully better!) than your competitors.
To learn more, visit knowmyapp.org, and check out the rankings!