Key Takeaways From E3
E3 2012 is in full swing and while there haven’t been a lot of surprises, there have been a few things that caught our attention. Two key takeaways we’ve seen so far are that hardware isn’t driving the industry anymore and that indie game design groups like IndieCade are opening the door for indie developers and small teams to compete with the major brands. This may not seem all that surprising, but together this signals quite a large industry shift.
Hardware doesn’t drive the gaming industry anymore
This key takeaway was pointed out in a recent article by Dan Ackerman of CNET. Ackerman argues that PlayStation 3 and Xbox 360 are well past the half-decade mark and that gamers and the professional industry watchers attending E3 are just fine with that. Another aspect that supports this theory is that mobile and social game developers are infiltrating game conferences like E3 that have traditionally been reserved for name brand console and PC games.
Indie designers and developers are competing with major brands
Indie game design and development isn’t new, but in the past it was usually thought of as more of a hobby than a career. IndieCade’s founder and CEO, Stephanie Barish recently explained to Engadget that this is changing: “A lot more developers are able to actually support themselves — especially the mobile ones”. Ramiro Corbetta, the indie developer behind Hokra, is “living the dream” having just left a large studio. For him it’s not about the money, it’s about having the creative freedom to develop whatever he wants and seeing people get excited when they play his game. If you’re not familiar with IndieCade, be sure and check out the full post on Engadget and their site.
The AT&T Developer Program is keen on supporting indie developers and designers via our hackathon events, webcasts, developer tools, and go-to-market resources. As we continue rolling-out APIs and other resources, we’re looking at current trends and listening to industry professional to get a feel for how we can best support innovative and creative minds. If you haven’t already, please connect with us on Facebook or Twitter for the latest updates and let us know how you’d like to be supported.
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