It’s An App World: Why NFC Is Your Friend?
Mobility is changing our world. People are connected all the time and start to take it for granted.
In 2011, when I visited Ghana, I learned that adults used cell phone to do money exchanges and teens played games in their feature (non-smart) phones all the time. I realized that apps had entered into people’s daily life even in a community that was still under development.
Last fall, I visited the App World in London. Businesses and developers were trying to figure out how to use NFC (Near field Communication) technology to make people’s lives easier despite the fact that over 25 Million Oyster NFC-enabled cards were already being used for public transportation in UK.
Having been in the wireless field for many years, I am always inspired by AT&T’s mission statement: “Connect people with their world, everywhere they live and work, and do it better than anyone else.” Nowadays, connectivity happens beyond the network infrastructure layer; apps increasingly play a huge role in the creation of social connectivity and are continuing to enter our world rapidly and yet quietly.
On March 7th, Mobile Future released a new inforgraphic – All about Apps – showcasing this relatively new segment of the mobile marketplace and its contributions to U.S. innovation, job creation, and economic growth. It indicated that by the end of 2013, two billion apps will be downloaded per week.
Why is NFC your friend in this app world? Adding NFC functionalities into various apps will enhance the user experience tremendously. The simplicity of tapping will change consumers’ habits and facilitate a new way of human interaction. That will in turn bring higher demands for more innovative apps.
For example: NFC was selected by the Car Tech editors as the “Most promising future tech” as part of our 2012 Car Tech Awards. By 2015, you’ll be able to unlock your Hyundai car, start its engine, and more using your NFC-enabled smartphone.
The World of Apps is exciting with endless possibility: What will your role in this new world be?