Highlights from Microsoft’s MIX10 Conference
The AT&T Developer Program recently participated as the official carrier sponsor of the Microsoft MIX10 developer conference in Las Vegas. During this three day event (Mar.15-17th), new details on the exciting Windows Phone 7 platform were unveiled, including new info on developer tools, applications, handsets, and Windows Phone Marketplace.
First off…the developer tools. During the day 1 keynote by Joe Belfiore, corporate VP and director of Windows Phone Program Management, detailed the underlying app development platform which provides support for the latest Visual Studio tools, the XNA Framework for games and Silverlight for rich interactive apps. Belfiore announced the availability of FREE Windows Phone Developer Tools, including Visual Studio 2010 Express for Windows Phone, emulator availability, Windows Phone 7 Series Add-in for Visual Studio, along with Expression Blend (a professional design tool for creating visually rich apps/UI). The “Free” tools announcement garnered much applause from the attendees.
A prototype Samsung Windows Phone 7 device was showcased during the conference. This upcoming device will feature a capacitive touchscreen, 5MP camera, and at least 256MB of RAM.
Details regarding the new Windows Phone Marketplace were delivered. This new app store will be the only way to load apps onto the upcoming devices. End-users will be able to purchase apps from the phone or via the Zune desktop client. With Windows Phone Marketplace, developers can easily promote apps and games to Windows Phone customers, while earning a 70% rev share.
AT&T continues to be the market leader in smartphone sales, and we’ll be Microsoft’s premier partner for Windows Phone 7 devices in the United States. I’m excited for the first devices (and cool apps) to hit the market!