Facebook’s 2014 F8 Recap: App Links, Anonymous Login and More
Facebook just hosted its fifth F8 event in San Francisco. It is not annual–Facebook seems to only host events when they have some developer news—and they had some interesting announcements at this event.
App Links: Perhaps most interesting was the App Links announcement. With all the mobile apps that are currently available, discoverability is a constant issue. Enter App Links, a cross-platform solution that allows the developer to link their app with other apps. This is a really useful tool from a company called URX. This tool seems very straight-forward—the developer needs to register a URI scheme and then map the app URIs to the web URIs. Developers can visit the URX site and test if a website is ready to create the deep links. For Facebook developers, they enabled devs to plug into the Facebook Index API. I expect this to get rapid adoption. See how it works in the video below:
Anonymous Login: Another impactful announcement was Anonymous Login. Facebook accounts being used for identity (users logging in without providing their name or email address) are on the rise. Although Facebook will know the user is on the site, the company will not share information with third parties. I will be curious to see how quickly this is adopted.
Facebook Audience: The company also announced Facebook Audience network—another mobile ad network. Facebook has already done well with advertising within the Facebook app so this seems like a natural next step. Although Facebook is kind of late to the game, this should benefit devs due to Facebook’s ability to target ads effectively (due to the large amount of user data they have).
What do you think of the announcements from Facebook’s 2014 F8 event? Are you particularly interested in trying out any of these new tools? Let us know in the comments.