Drop In Media Innovates with the AT&T API Platform
A recent study by the Pew Research Center indicates that mobile users are using native device apps less and less with 68% of users opening only five or fewer apps a week, with only 42% of smartphone-carrying adults having phones with apps installed. Due to faster networks and more advanced device browsing capabilities, users do not feel the need to have a pre-installed user experience on their mobile device, instead opting for browsing through HTML5 mobile web experiences. Fortunately, the AT&T API Platform is uniquely constructed to overcome the dynamic shift of the user mobile experience.
Companies have already started to change their strategy from developing drawn-out, costly native device apps to quick, low development cost HTML5 mobile web apps that can be used through any HTML5 compatible web browser, regardless of device or operating system.
Their application would need to be customzed for each wireless carrier because, although protocols like SMPP for SMS and MM7 for MMS are industry standards, carriers typically layer their own APIs on top of them. Drop In Media wanted to reduce its development time and costs as well as get its application to market quickly—and decide which carrier it would develop for first.
The AT&T API Platform includes support for SMS, MMS, and WAP Push services, along with location and the Payment API for upselling within your app and giving your customers the option to have their in-app purchases charged to their AT&T bill. All of the APIs are RESTful, so they simplify the building of Web services through the use of HTTP methods, like GET, PUT, POST, or DELETE.
Because the AT&T APIs are RESTful, they shorten development time and cut costs. “To deploy this application for other carriers using their APIs, I will probably need three or four specialized engineers,” says Rose. “But with AT&T, I can use any developer who knows HTML5. And those engineers are much easier to find, and they are less expensive.”
By using the AT&T API Platform and resources, Drop In Media quickly completed its development and was ready to distribute its new application in record time. “We were able to make our first MMS connection with AT&T four times faster than with any other carrier connection,” says Tony Rose, founder of Drop In Media.
Drop In Media has proven that although the user experience will continue to shift as device capabilities and network speed change, the AT&T API Platform and HTML5 mobile web can quickly adapt to mobile app needs. “The mobile Web is the next evolution of the Web,” says Rose, “I wish other carriers would follow AT&T’s lead to help us take advantage of that evolution, so we can ensure that our customers will continue to ‘Be the 1st to know’.’”