Disrupt SF 2012 Review
Disrupt brought out an exciting group of speakers and panelists this year. Speakers included:
- Mark Zuckerberg – Zuck’s first public interview after Facebook’s IPO earlier this year. Check out the interview here.
- Salman Khan – CEO/Founder of the hugely successful Khan Academy.
- Jessica Alba – Actor and Co-founder of The Honest Company.
- Kevin Rose – Google Ventures
- Marissa Mayer – CEO of Yahoo!
- Michael Arrington – Crunchfund
Disrupt kicked off over the weekend with a 24-hour Hackathon. This year’s hack had in excess of 150 teams who created some very compelling apps. The Hackathon is held the Saturday/Sunday before the main Disrupt event and brings together hundreds of devs from around the world. Once the Hackathon is over, each of the teams had just 1 minute to pitch their app to a panel of expert judges and audience members. Check out the list of all participating teams and their creations here!
Livebolt won the Hackathon trophy, taking home a cool $5K. Their app is a cloud-based identity management system that consists of a $60 block that slides on the back of a physical lock, coupled with an iPhone app. Once authenticated, users can use the iPhone app to authorize a piece of metal that actually unlocks the door. Check out their presentation here.
Auctopus was the first runner-up. What is Auctopus? It’s a service that allows sellers on sites like Craigslist to operate auctions directly from their listing. When interested users bid in that auction, the seller gets a notification.
HeatData won second runner-up. The app allows mobile website owners to track user’s gestures so they can see how users interact with the page and determine what design and UI changes should be made.
Finally, Reap took home $5K for the top app to use AT&T Cloud Architect. Reap is a new mobile shopping app that helps you make smart purchasing decisions. Reap intelligently builds out a set of power search links based on your recently visited shops, your smart bookmarks, your interest sensing profile and your geo-fenced location.
Startup Battlefield includes approximately 30 companies chosen from hundreds of applicants. All 30 of these companies launch their products on the Disrupt main stage before a live audience, in front of a panel of judges. Following their demos, six companies are selected for a final pitch round on the final day of Disrupt. The winner of the Startup Battlefield takes home a $50,000 check and the 2012 TechCrunch Disrupt SF trophy.
So…after three days of pitches, seven startups were chosen for the finals of Startup Battlefield. They included Expect Labs, Gyft, Prior Knowledge, Saya, YourMechanic and Zumper. The winner was YourMechanic, which aims to streamline the process of getting your car fixed or services without having to leave home. Their mechanics come to you!
Startup Alley consists of approximately 100 early stage companies, many who are launching their products at Disrupt. About 50 companies demo their wares on day 1, and then a whole new set of 50 companies demo on day 2. There is an “audience choice” winner of Startup Alley each year.
One of the only negative around TechCrunch Disrupt was the cost to attend ($2,995 general admission – although cheaper for early registration…).
All in all, TechCrunch Disrupt is a well-produced event bringing plenty of buzz throughout the week. Can’t wait until the 2013 edition!