David Christopher’s 2010 Uplinq Conference Keynote
At the 2010 Uplinq conference (www.uplinq.com) in San Diego, California, AT&T’s David Christopher gave a keynote covering a number of topics that are critical to the AT&T developer community.
First and foremost, David emphasized AT&T’s “Apps For All” strategy, where AT&T is helping forge a new market comprised of Quick Messaging Devices or Quick Messaging Phones (QMP). This focus is driven by the fact that in 2009, AT&T sold more QMPs than all US carriers sold of Windows Mobile, Palm, or Symbian devices combined. In helping to realize this vision, AT&T is committed to delivering 10 new QMPs over the next year in an effort to more broadly serve this burgeoning market.
Focusing on the Brew MP platform, there are a number of features that make it the platform of choice:
- Brew MP SDK is free to developers
- A new target customizable simulator
- A one-click build, run, and debug toolbar integration with Visual Studio and Eclipse.
- Maximized performance through native C & C++ programming environments that are pre-integrated and optimized for the underlying chipsets
David Christopher also highlighted progress made on Innovation Centers, Network APIs, AT&T’s SDK, Widgets, Sandbox, Storefront strategy and the new partnership with América Móvil.
“Centers of Innovation” – one in the West, Midwest and an international site – will enable developers and innovators to spark great ideas as well as providing a whole array of services. In helping to spark new ideas, Network Service APIs (messaging, location, and device identifiers) are in production and accessible by developers.
Widgets – AT&T started the year off by kicking off the Widget Beta program to capture developer feedback on the tools and runtime created by Plusmo. Based on the feedback through the Widget Beta program, we are rethinking our planned third quarter commercial launch of Plusmo tools and their addition to the AT&T SDK.
Wholesale Applications Community (WAC) – AT&T is part of a new global initiative to increase the global market for mobile applications and this translates to a larger market for developers in general.
Sandbox & “Live Chat” – The AT&T Sandbox is a virtual network that allows developers to test their applications in a simulated real-world environment. If you, as a developer, have questions regarding the Developer Sandbox, device specific questions or technical questions regarding CSS3, HTML5 or NoSQL databases, we are here to help. So please make use of the “Live Chat” resource at http://developer.att.com!
Storefront Strategy – AT&T has made strides to simplify the process and make our systems and customers more accessible to third party development than ever before. There are also a number of improvements that speed up time to market for developers:
- Carrier Billing is now enabled
- Developers set their own app prices
- Automated on-boarding process through our new “Developer Dashboard”
América Móvil Partnership – AT&T is enabling developers to sell apps into América Móvil’s reach. In terms of numbers, América Móvil services more than 206 million wireless subscribers, primarily in Latin America and the Caribbean. With strong localization support within Brew MP, AT&T’s partnership with América Móvil provides an exciting new market for developers.
David Christopher ended his speech with the announcement of an exciting scavenger hunt called “Race for Space” that included the prize of an all-expense paid trip to Russia to train in the actual simulator used by cosmonauts in Star City, Russia.
From all of us here at AT&T, we would like to thank those of you who joined us at Uplinq and reiterate how excited and committed we are to be working with Qualcomm and all of you in the developer community to deliver Apps for All.