Cyber Monday and the Continued Shopping Evolution
Did many of you go shopping on Black Friday? I did not. I do not like crowds, nor getting run over by them trying to save $10 (the only time I really will deal with crowds is for new movies like the Hobbit). My shopping has shifted more and more on-line.
Many mobile apps are already focused on shopping. There are apps to help you find stores and items, scanning merchandise to compare prices, give advice, share coupons, etc. For many, mobile apps are an essential part of the shopping experience. I believe this is just the start—and may provide more opportunities for developers.
First, I imagine most of you are aware of the success Rovio has had with Angry Birds. What is interesting has been there focus on merchandise. They now have stuffed animals, candy, clothing, soft drinks, playgrounds, and more. Rovio expects half its revenue to come from licenses or royalties on these consumer products. Now obviously every application is not conducive to toys—but there is definitely something to be learned about finding new means to monetization. It is worth thinking if there is some kind of alternative monetization opportunities with real goods.
One interesting statistic from Nielsen was that 70% of tablet usage is while people are watching television. Now, it could be assumed that a lot of this usage is with non-related news or content—but some of this is probably related to what people are watching. So is there opportunity to create apps that can take advantage of this statistic and provide goods or services related to the shows people are watching?
Additionally, I think the whole space of shopping-assistance apps is just beginning. NFC and other technologies should be drastically revising this space. Any major technologies offer the opportunity for an application to be disruptive. When you think about NFC, this is not just about purchasing (via services like ISIS), but a ton of shopping use cases. Like every other new technology, there will be some very successful developers who will benefit from NFC.
As I attend our hackathons, I continue to be impressed with the tremendous creativity that developers have to create excellent apps. I think the big challenge for the future is how to make money—so perhaps some thought on the revolution in shopping will spur some great ideas on how to ride this next wave.