Creating awesome apps by tracking app crashes and beta testing your app
Finding test users for your new mobile app is a challenge especially if the group of people that you know isn’t your target demographic. Luckily, there is a company by Zubhium that can help ease this pain. I had a Q&A session with Koustubha Deshpande (KD) at Zubhium who provided the following insights:
Walk me through a typical scenario of how a developer could use your platform:
The odds are against a developer who wants to launch an app, considering the competition right now for the consumer’s attention. Even a small bug can destroy that opportunity.
Because users have so many options, developers have to ensure that their app is bug-free, well-tested, and represents what the consumer wants. You can’t build an app in a spaceship, or isolated environment, and expect it to work. You must engage real users and get their feedback.
So that’s where our tools and services come in. We help developers distribute betas to a wide audience seamlessly, within two minutes. Developers also of course want to know how the app is performing, so our SDK works hand-in-hand with the app to provide data and crash reporting during a beta test. The in-app support test helps the developer capture user feedback – to make sure that you are shipping exactly what users want.
Usually, once beta testing is done, you push the app to a wide audience. However considering the variety of Android devices and different versions of Android OS, it is important to understand how the app is performing in real-time. So Zubhium monitors real-time app performance – the app provides updates on the app’s health in a timely manner, rating performance on a range from poor to excellent.
How is Zubhium unique and different from other competitor offerings?
We developed an algorithm around the health of your app in real time, taking into consideration the number of users and other factors that might affect app performance.
We provide all of our services from one unified platform — from beta testing to crash reporting. So once you install the library, which is very lightweight (50-55KB) it stays with you from the beta testing phase, through crash reporting, to monitoring app performance. We provide one library for the entire lifecycle of your application.
Who are some of the clients you are working with now and what are specific examples of how they’ve used your platform?
Some clients include top-notch gaming development companies and some top-selling apps like TuneIn and Pulse. Also, Etsy and Neat are clients.
Jellybus, a Korean gaming studio, used our platform while launching their new app. It’s really a quality app and they were able to ship exactly what their users want.
How did you come up with the idea for Zubhium?
My co-founder Dev and I have been developing apps for the past 3 or 4 years. While building apps we found we had two problems: how to distribute betas and how to get good feedback. When you have millions of users you cannot just build and ship. You have to make sure that what you’re shipping is top-notch. So we started the company as a project to solve our own problems. Last February we decided to make the platform public and have seen massive uptake from the developer community.
When did you begin developing mobile apps and how did you learn?
I started developing apps on Symbian but really got more interested when Android launched. The first app I developed was an app akin to Tweetdeck that tracked Tweets. Dev developed an intelligent battery-monitoring tool that allows your phone to ask you to be charged if you are near a ‘home’ charging station.
To you, what’s the future of mobile apps?
Mobile is already such a huge part of your lives so next-generation tools like Google Now, Google Glass, and the Nike Fuelband will represent the future. Your mobile will become more of a companion than just a gadget.
As for apps, building really high-quality apps is truly important since there are so many apps in the marketplace. Developers will be more focused on pushing out really quality apps because there is so much choice in the market.
Sign up now @ https://www.zubhium.com for free and start monitoring the health of your application. Follow them on twiiter : @Zubhium and follow KD : @koustubha_d
I’m thinking of sharing regular Q&A sessions similar to this one so let me know if you found this helpful or if you have any questions or comments post them below. Your feedback is appreciated!