Connecting the World: What You Need to Know About AT&T Enterprise Messaging
Guest Post by Jack Bobin, Strategic Market Development, AT&T Business Messaging Solutions
Developers are faced with the challenge of delivering relevant, timely messages to customers in an unobtrusive way. Often in these scenarios e-mail doesn’t get the job done. E-mail has become a second priority communication compared to mobile messaging. We know people don’t always look at their e-mail Inbox, but they quickly read text messages as they receive them on their mobile devices. Short Message Service (SMS), the technology that has been used for messaging on mobile phones for 22 years, is still very relevant today and solving more business challenges than ever before.
Text Messages to the Rescue
Imagine truck drivers, which require a signature to deliver packages, driving miles through country roads reaching their destination to find the customer isn’t home. This scenario can cost logistics companies and driver’s time and money. Wouldn’t it be easier if this same company generated an SMS message to the customer stating the package will be delivered during a particular time slot? Even better, what if the client could respond with a time they would be home and the driver could receive that information. These are the challenges our advanced Business Messaging Solutions solve for our customers. We have a large logistics customer used by an online marketplace for international shipping to customers in the USA. Every international package delivered to the USA requires a delivery signature. To reduce the number of customers’ second time delivery attempts, the customer implemented our Global Smart Messaging Suite SMS platform and sends SMS messages to their customers notifying them of the expected delivery time of the package. The result: An increase of around 15% for ‘first time’ deliveries, saving cost by reducing the need for additional delivery attempts and improving image for both the logistics carrier and the marketplace.
Connected Home is another place where SMS plays a strategic role. An alarm customer who receives an email when their home alarm is activated may not be receiving critical information when they need it. Wouldn’t that information be more useful if received as an SMS message so action can be taken immediately? Customers of a large alarming technology company requested improved alarming notifications, as email was too slow and perceived as a low priority communication. The customer deployed our Global Smart Messaging Suite (GSMS) solution that sent notifications when the alarm panel was armed, or a sensor was tripped (e.g. motion detected, fire or flood alarms, power outage). Here’s how it works: The alarming unit in the home sends the information via M2M/IoT based communication to the customer alarming infrastructure. The SMS is then generated based on notification logic and then sent via SMS to the home alarm customer. The result: Millions of messages per month are sent using GSMS and our connection to their signal communication infrastructure.
Connecting the SMS Dots
Most people don’t think about how they receive automated text messages, but developers know it’s not an easy process. Their job is to help bridge the gap between backend systems, mobile carrier networks, and the mobile device. There are a lot of variables in this message flow design: legacy systems, multiple carriers, and devices running different operating systems.
The biggest challenge for our customers is how to get the relevant information (work order, notification, etc.) out of their IT system to a mobile infrastructure in a cost effective way. SMS fits the bill: it’s available on nearly every phone manufactured today; it doesn’t require an app download; the protocol works across carriers and Mobile OS variants, and can reach over 200 countries internationally.
We know SMS has been a great communication tool for person-to-person messaging, developers need a way to integrate their backend application and push messaging to mobile users. We call this ‘Application-to-Person” messaging and we do this using flexible APIs that integrate with these backend and legacy systems. Here are a few options worth considering:
Global Smart Messaging Suite: Our most robust API-based platform for international or high-volume SMS messaging that includes automated messaging logic and reporting
- Send SMS globally while using one platform, one API integration
- Global SMS reach to over 200 countries
Business Messaging: This domestic messaging option has a wide range of AT&T plans for AT&T customers and we are steadily improving its capabilities. Simple API interface
- IP-based person-to-person messaging application that is fast to deploy
Messaging Toolkit: Domestic Messaging using API based or web-based portal that’s fast to implement for cross-carrier messaging, with marketing logic available.
- API can be added to a current mobility account and the API deployed in 3 business days in most cases
Rave Messaging: A high-capacity SMS solution designed for quick communications.
- Multi-modal messaging to reach SMS, voice, e-mail, RSA, and Digital Signs
- Pricing per employee makes the offer affordable
In App Messaging API’s: Enable application messaging across mobile applications, allowing efficient deployment of a single messaging trigger across apps with AT&T’s In App Messaging solutions.
AT&T SMS and MMS API’s: Lean and efficient API’s to tie SMS and MMS messaging into applications, allowing SMS and MMS messaging to be driven through triggers in applications and automated backend systems. Use this solution for lower volume, domestic messaging with a connection to a REST based-API.
You can learn more about AT&T Enterprise Messaging solutions by visiting here. What do you think of messaging as a way to communicate customer notifications to mobile users? Let us know in the comments below.