AT&T Sponsored Data named Ovum’s Innovation of the Month
We are excited to mention that Ovum has recently named AT&T Sponsored Data as its “Innovation of the Month” for January. Ovum selected AT&T Sponsored Data after reviewing approximately 120 announcements of innovative services launched worldwide by service providers during the month.
AT&T Sponsored Data is a service that enables companies to sponsor data usage for specific content on behalf of eligible AT&T wireless customers (postpaid or DataConnect Pass). With AT&T Sponsored Data, customers can browse, stream, transfer files or enjoy applications from data sponsors without impacting or using their monthly data plan.
The Ovum report highlights how Sponsored Data meets key industry needs by encouraging more data usage while the sponsoring company is able to promote the desired customer behavior or interaction on their website and / or with their other online services such as mobile. Ovum also mentions the versatility of AT&T Sponsored Data with sponsoring companies being able to set up their offers for video, audio, web browsing, or specific PDF or image file formats.
AT&T is excited about Sponsored Data and we believe it shows how AT&T is working hard to deliver innovative services that help developers succeed. To learn more about Sponsored Data, please visit our site today.