What you didn’t know about Mexico and mobility might surprise you
Last year, AT&T acquired Iusacell and Nextel Mexico, thus expanding into that market. With the second largest economy in South America, Mexico’s strong economic outlook and reforms are encouraging more competition and inviting more investments. At the AT&T Developer Summit and Hackathon in Las Vegas earlier this year, Christina Ruiz de Velasco, Executive Director, International External Affairs AT&T, Mexico presented her findings on the opportunity in Mexico.
By expanding into Mexico, AT&T is well positioned to create a network that supplies world-class mobile services to over 400 million consumers and businesses in Mexico and the United States. The time is better than ever to deploy a 4G LTE network in Mexico that could cover 100 million people.
It’s not just the reforms that are driving the need for better mobile services, more and more users in Mexico are adopting smartphones and tablets. The need for faster Internet connections on these products is essential. Device penetration has grown steadily with a 59.9% increase of smartphone ownership in the past eight years. Similarly, 16.5% of the population had a tablet by the end of Q4 2015.
Source: The Competitive Intelligence Unit, 2015
As more smartphones and tablets filter into the market, the need for 4G LTE mobile broadband services will only grow. In order to make the most of those devices, Mexican consumers will likely start downloading and using more apps. It’s not just apps that will make consumers more attached to these devices. Research already shows that the population uses smartphones to interact on social media sites and access instant messaging apps. According to a 2015 report from The Competitive Intelligence Unit, 82% of consumers in Mexico use a smartphone to access social networks.
These market trends exhibit robust growth of the mobile market in Mexico. As AT&T introduces competitive offers, users will likely adopt mobile broadband services. While initially smartphones will fuel the adoption of mobile services, forecasts show those with tablets will be bigger consumers of mobile data.
In short, it is the right moment to create a world-class mobile service in Mexico. The reforms in place have made it easier for companies like AT&T to enter that market. Our disruptive commercial offerings have transformed the market. It’s our goal to bring innovative, world-class mobile services to the Mexican market and become the leader in that space over the next ten years.
Interested in seeing the entire presentation in this exciting new market? You can access the slides here.