Casual Game Connect 2010
Casual Games Connect (http://seattle.casualconnect.org/) took place in beautiful Seattle, Washington this year, which was convenient for me since I live right across the pond (Lake Washington) in Bellevue and work at the splendid AT&T corporate office here in Redmond. Casual Games Association Events are the go to events for casual games developers worldwide. Since most of the games you play on your phone are, by nature, casual, this was the perfect opportunity for AT&T to network with some of the big players in the casual games industry.
Overall, there were 2 main themes which dominated the conference. The first was social. Social gaming is the new buzzword in the video game industry and everybody is trying to socialize their games. At their core, social games are games which enable you to communicate in and share aspects of the game with your friends. They are, almost by definition, viral and thus present a huge money-making opportunity for game developers.
The other theme which we couldn’t help but notice was Android and iPhone development craziness. Developers are incredibly excited about the development potential and economic potential of these platforms, but they are not without complaints. The biggest complaint about both the platforms was discoverability. It’s extremely difficult to get your game (or application) into the consumers’ hands unless you are promoted to the top of the storefront. The other big problem was monetization. With all the free apps out there, many customers are just not willing to actually pay for an app.
AT&T’s solution to these problems … you guessed it … Brew Mobile Platform. The barrier to entry is a little bit higher with BMP, but we’re confident your discoverability and money making potential will also be higher. Visit http://www.att.com/sdk/pages/BrewMobilePlatform.html to learn how you can get started today.