Augmented Reality in the Mobile World
Augmented Reality (AR) is a technology that allows the overlaying of digital data onto the real world and is generating some excitement in the mobile world.
Dr Paul Jacobs announced Qualcomm’s vision-based AR platform and SDK on June 30th in the keynote of the Uplinq conference. Vision-based AR allows computer graphics to be tightly aligned with real world objects. It creates a greater user experience. Toy maker Mattel demonstrated an augmented reality version of its classic “Rock ‘Em Sock ‘Em” Robots game using a Nexus One running on Android 2.1. When a game board was changed to a different one, the game had a different setting. “Use your imagination, think about what we can do with barbies or hot wheels?” asked by Peter Marx, vice president of production and technology at Mattel. (See demonstration at 52:12)
AR is not new. When mobile technology gets more sophisticated, mobile AR becomes more feasible. We see development stepping out from the lab prototyping and into real apps. When mobile developers want to use AR to add graphics, sounds and smell to the natural world as it exists, it could boost apps development tremendously. Unlimited use cases will bring us to an exciting future. Check out Qualcomm’s AR Application Developer Challenge and be a part of the possibilities!