AT&T Text Button Webcast Recap
By John Powell, Senior Product Marketing Manager at AT&T Mobility
Our most recent Bootstrap Week event was again a big success. One of the topics of particular interest and which received great feedback was the AT&T Text Button webcast. The webcast (which you can view here) provided an overview of the value of sharing content using text messaging, along with a demonstration of how to access and use the Text Button on your own site. In the meantime, here is a quick recap of the Text Button webcast.
Why Sharing via Text Message is Important
- Smartphones are more apt to be on and in the possession of or nearby the owner at all times.
- Smartphone users consider their phone and their mobile number in particular, as one of their most valuable possessions, along with other modes of identity and personalization such as social security numbers, credit cards, and a driver’s license.
- Your smartphone will instantly notify you of a new incoming message, prompting the reader to take more immediate action to view the message.
The Value of Sharing
A recent study from AddShoppers.com tracked the value of content shared out from over 40,000 sites using different sharing mechanisms, including the main social networks along with e-mail. The purpose of the study was to determine the Average Order Value coming from visitors to the site from which the content was shared. Content shared out via e-mail, a direct one-to-one and more personable method of communication, had an average order value more than double that of content shared to a social network feed. This direct, one-to-one communication is exactly what text messaging provides and what the AT&T Text Button delivers.
- Key Take Away: The more personal the sharing platform, the greater value to your business.
The Text Button is Powerful and Easy to Use
The AT&T Text Button leverages our In App Messaging API, which was designed specifically for peer-to-peer communication via SMS and MMS. This means that the Text Button can instantly share text, video, and audio directly from your site. Since messages are sent using the mobile number of the sender, the receiver likely knows who the message is coming from and is more apt to open it and link back to your site.
Get started with the AT&T Text Button today.