AT&T Text Button Now Available on ShareThis Platform
If you use the popular social sharing aggregator, ShareThis®, you may have noticed a new service show appear the last week. The AT&T Text Button is now available to use on ShareThis, one of the leading sharing plugins with over 2.4 million websites using the service worldwide. Now with the inclusion of the AT&T Text Button in ShareThis, content managers can drive engagement to their site with a click of a button.
The AT&T Text Button leverages our In App Messaging API, which was designed specifically for peer-to-peer communication via SMS and MMS. This means that the Text Button can instantly share text, video, and audio directly from your site. Since messages are sent using the mobile number of the sender, the receiver likely knows who the message is coming from and is more apt to open it and link back to your site.
Content sent through texting is opened and read more than Facebook posts, Twitter, and e-mail because smartphones are more apt to be on and nearby the owner at all times; your smartphone will instantly notify you of a new incoming message, prompting you to take more immediate action to view the message. Additionally, smartphone users consider their phone and their mobile number in particular as one of their most valuable possessions. They see it as nearly equal to other modes of identity such as social security numbers, credit cards, or a driver’s license. In general, the more personal the share, the greater impact it has towards your business. Texts are personal.
As ShareThis recently reported in their “Return on a Share Report,” a study that quantifies complex online sharing, a share is roughly valued the same as an in-person recommendation. In this report, ShareThis discovered that this type of recommendation can be worth on average 9.5% of the product value. Depending on the business, social sharing can be worth hundreds or even thousands of dollars to the business. These findings underline the importance that each shared “recommendation” of website content is seen by users to maximize the potential of the website.
Add the AT&T Text Button to your ShareThis bar and start maximizing your influence today.