AT&T Developer Summit Design Track: “Let’s Drop the Mobile from Web Development”
As the holidays approach there is an office buzzing with anticipation and preparation. Well, make that two. In addition to Santa’s workshop, the AT&T Developer Program is making up its lists and checking them twice as we finalize plans for our upcoming 2014 Developer Summit on January 4-6 2014. We are looking forward to sharing interesting panels, sessions, keynotes, and of course a great band at the end.
I am excited to lead off the design track sessions this year with my talk “Let’s Drop the Mobile from Web Development.” This track is chock-full of awesome presentations on designing mobile websites and apps. Aspects from prototyping, responsive design for the enterprise, app performance (and how that makes you money!), and security will all be discussed over the day. While there are a lot of great presentations at the Summit in the other tracks, I’ll be hanging out in these sessions.
So what do I mean by dropping ‘mobile’ from web development? For many years, browsing the web on your mobile device was a sideshow: it was slow, the browsers stunk, and only early adopters were doing it. As devices and networks have gotten faster, mobile web browsing is taking off. In November, reports show mobile devices account for 20-28 percent of all web browsing. Year over year growth is over 53-67 percent (depending on the stats source).
It is obvious that mobile browsing is no longer a sideshow. There is a growing body of evidence on how many people shop on their mobile devices (53% of all Walmart traffic on Thanksgiving day!). However, other studies show that if your mobile e-commerce site is not fast – your customers will go elsewhere to buy what they are looking for. But many companies are still treating the mobile web as a sideshow, or have no mobile Internet plan at all.
Building websites for a rapidly growing ecosystem of device sizes is complicated. In my talk, I’ll discuss the current landscape of the web, and look at the popular design methods that are used to display content on all screens. Finally, we’ll take a look at potential performance gains that these designs can bring to the table for your website.
I am looking forward to seeing you at the Summit next month! After my talk I will be hanging out in the Speaker Lounge, and then I will be at the Application Resource Optimizer booth. I’d love to chat about your web design challenges, and performance issues you might be facing.