App Discovery: Getting Your App To Rank Higher In Searches! [Guest Blog]
Happy Memorial Day Weekend! I hope that you are out enjoying the great outdoors and maybe even some good BBQ over the course of the long weekend. This is the first of a couple blogs that I hope can help you with your app development process as well as serve as some light reading over the long weekend. The following is an excerpt from Kinvey’s free eBook, “How to Market your iOS App: The Definitive Guide to App Store Success.” You can download the full eBook here.
The goal of optimizating for the various app stores is to get your app to rank higher than competitors for specific keywords. Here are a couple of steps should help:
1) Identify the right keywords. A high percentage of app searches are related to the function an app does, not the app’s name. Use Google Keyword Tool and apply a filter to your search to show keyword ideas and statistics for “all mobile devices.” Applying this filter helps you find keywords that people are searching Google for when using mobile devices.
Look for relatively low competition, high volume keywords and/or keyword phrases (two to three keywords linked together). Don’t try and compete against popular apps for their same keywords. Instead, optimize for longer keyword phrases that have lower competition, but high search volume.
2) Include keywords in your app name, description, and keywords field. Search results list very few apps because of the limited screen real estste, which means most people won’t look past the first couple of search results, thus people are more likely to search for longer keyword phrases to get better results.
• App name. Your app name is the main text people will see once they’ve found your app. It is also the text that affects how your app rank the most. Narrow your list of keywords down to a couple of the most important and try to incorporate them in your app name. In other words, competing on keyword phrases like “transit maps” versus just “maps” can make it easier for customers to find your app. Your app name can be between up to 255 characters but it is recommended that you try to keep it to fewer than 35 characters to display optimally on mobile screens.
• App description. The first line you write of your app description is what users see without having to click “more” when they visit your app listing. Most people shopping for apps won’t read your full description, so try and pique their interest with your first sentence. If you receive any notable reviews from press or design awards make sure to mention them in your app description as well. These accolades and reviews can increase the chances of converting an App Store browser into a customer.
• Keywords. When you list your app, there is a field where you can list all of your keywords. You’re allowed to put a maximum of 100 characters. Optimize this listing by: 1.) Looking for longer keyword phrases (2-3 keywords linked together) that are less competitive and could be used to describe your app’s function. 2.) Adding as many keywords as possible in the keywords. 3.) Not using spaces when listing your keywords. Use “flixster,movies” not “flixster, movies”
3) Convert App Store views into downloads with beauty.
The icon: Pixel for pixel, your app icon will be the most important thing you will design. In terms of size, it’s a small part of the overall design you’ll be doing but it represents everything about your app – attention to detail, quality, and creativity. It’s also the visual that App Store browsers and your customers will use to identify your app.
A useful way to test if your icon stands out is to compare it against your competitors. Someone should easily be able to get a sense of what your app does simply by viewing the icon. Think of the app store as filled with window shoppers, who are easily swayed to move on to the next store down the road. Make sure your icon not only pops, but helps people understand exactly what your app does.
Screenshots: Once prospects have clicked on your App Store listing, they will go to a more detailed page that shows your app’s description and screenshots. The reality is most people may only read the first line of your app description before scrolling down to look at your screenshots.
If you are interested in reading more, follow this link for the full eBook:“How to Market your iOS App: The Definitive Guide to App Store Success.”