Android Carrier Billing
Why carrier billing? Recent studies show that consumers prefer carrier billing over PayPal, iTunes, or entering a credit card. Obviously, the longer the process takes, and the more data needing to be entered, the more likely that the process will not be completed.
With AT&T now offering carrier billing the process is simplified to just one additional click. On the initial purchase, Google confirms the customer’s phone billing address, and then – with one click, the purchase is made. Subsequent purchases have just that one additional click than free downloads. Quick and easy.