Market It

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AT&T's wireless customers can access applications and services through a variety of different channels, including the mobile Web, downloads, and messaging. How you intend to deliver content, as well as your brand and the uniqueness of your content, will determine which distribution strategy makes sense for you and your business.

Mobile Web
att.net: New! Uses a pre-loaded client to support fully-optimized HTML mobile sites.

MEdia Net: Delivers rich WAP and Web content to AT&T customers.

MEdia Net Search: Yahoo! Search on MEdia Net can help optimize results for niche content.

Downloads
AppCenter: AT&T's shop (formerly known as MEdia Mall) for ringtones, graphics, games, and more.

Apps Beta: Build buzz and reach users quickly in our beta community for mobile downloads.

Messaging
Aggregators provide the services; you bring the SMS, WAP Push, and MMS.

Keep in mind that AT&T programs are not mutually exclusive; for example, if you are integrated with MEdia Net Search, you can still conduct direct-to-consumer campaigns.

Once you know your distribution route, check out the devCentral Marketing Kit. You'll find everything you need to know to promote your content, including templates, case studies, best practices, and tips for measuring and maintaining success.