How to Support Monthly Recurring Charges in Native OS and Preinstalled Applications
Wireless Application Lifecycle
This section of the AT&T Developer Program site provides guidance and resources to help
you promote and sell your mobile application. Included here are mobile marketing best practices, decision support, frequently asked questions and how to comply with AT&T brand
guidelines when using AT&T creative assets. The concluding subsection offers self-marketing
techniques which can be augmented by AT&T's mobile marketing package. This aligns with
AT&T's expectation that each developer has a responsibility to drive the marketing of their
own applications. AT&T will provide advice and substantial support such as paid placement,
off portal, carrier billing, and co-marketing.
Mobile technology and mobile marketing are still in their early stages of rapid innovation.
Today we have banner ads, fisheye ads, interstitials, and ads built into applications. As
devices evolve and capabilities increase, we'll see corollary changes in perspectives and
possibilities for mobile marketing.
We welcome your inquiries or feedback regarding this Mobile Marketing material—or any
other part of the site. Please send
e-mail to us or contact us using the community forums.
