BlackBerry (RIM)
Developers can tap into a sizable market of both business and personal users by creating applications for the BlackBerry Application Platform. With the introduction of the BlackBerry World storefront, BlackBerry smartphone users can easily find and download applications that let them do even more with their BlackBerry devices.
AT&T provides a solid portfolio of BlackBerry smartphones. BlackBerry has also introduced the BlackBerry PlayBook tablet in 2011. More details about developing for BlackBerry devices can be found at the AT&T BlackBerry SDKs and Tools or on the BlackBerry Developer Blog.
Introducing BlackBerry 10
In building BlackBerry 10, BlackBerry set out to create a truly unique mobile computing experience that constantly adapts to your needs. The platform will bring innovative features combined with an improved browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience — the BlackBerry Flow — that is unlike any smartphone on the market today.
BlackBerry 10 will offer a large catalog of the leading applications across all categories, including Games, Productivity, Social, Lifestyle and Leisure, Multimedia and Published Content, as well as applications designed for business and enterprise use.
The BlackBerry® 10 platform has recently achieved FIPS 140-2 certification, which means that government agencies will be able to deploy BlackBerry 10 smartphones and BlackBerry® Enterprise Service 10 as soon as it is available. This marks the first time BlackBerry products have been certified ahead of their launch.
A few key features of BlackBerry 10:
BlackBerry Flow and BlackBerry Hub: BlackBerry® Flow is a new user experience that allows seamless navigation across open applications and the BlackBerry® Hub. All messages, notifications, feeds, and calendar events come into the BlackBerry Hub and no matter what the user is doing with the device, with a simple gesture, they can peek into the Hub at any time.
BlackBerry Keyboard: The BlackBerry Keyboard learns how you write and adapts to how you type so you can write faster and more accurately, giving you the kind of legendary typing experience that only BlackBerry can deliver.
BlackBerry Balance: BlackBerry® Balance™ offers the most elegant way to satisfy both customer and corporate needs without compromising on either. With BlackBerry Balance, personal apps and information are kept separate from work data, and the customer can switch from their personal to work profile with a simple gesture. The work profile is fully encrypted and secure, enabling organizations to protect their content and applications, while at the same time letting customers get the most out of their smartphone for their personal use.
BlackBerry Platform Options
BlackBerry is an open platform that provides a variety of development languages and runtimes designed to accommodate your skills. Choose from the following options:
Native SDK: C/C++ Native SDK targets developers who have a game or app with an existing C/C++ codebase that wish to bring it to the PlayBook and BB10 platform.
WebWorks: This platform is for HTML5 developers with existing JavaScript/CSS/HTML skills who are looking to bring their app to existing BlackBerry smartphones, PlayBook and future BB10 devices.
Android Runtime: The Android Runtime enables developers to port existing Android apps and games to PlayBook and BB10, with distribution available through App World.
Adobe AIR: For developers who have an existing game or app written in Adobe AIR, this will allow you to bring your content to the PlayBook and future BB10 platform quickly.
BlackBerry Java: Build deeply integrated and rich smartphone apps targeting the millions of existing BlackBerry users.
The BlackBerry Developer Program provides documentation, sample apps, tools and SDK downloads for all BlackBerry Platforms. The BlackBerry development platform has been designed for both connectivity and security. Regarding the security component, BlackBerry keeps corporate data safe in wireless communications by using a BlackBerry Enterprise Server. This server provides a secure gateway from a wireless Internet or intranet network to any HTTP-based server accessible from the corporate network.
BlackBerry App Distribution Options
BlackBerry World is available in markets all over the world and pre-loaded on new BlackBerry smartphones and BlackBerry PlayBook. BlackBerry World has an addressable market of over 80 million BlackBerry subscribers worldwide. AT&T has integrated our carrier billing into BlackBerry World, making premium content purchases simple and convenient for AT&T customers. Learn more about the advantages of BlackBerry App World and the process for submitting your application.
AT&T AppCenter is AT&T's official app storefront for downloadable content. AT&T is currently seeking business apps for BlackBerry devices. To learn more about submitting your app to AT&T AppCenter, as well as getting your app featured on the AT&T Business AppCenter, visit our Distribute Business Apps section today.
Created: 03-05-2010
