Get Noticed!

As a developer, you know the challenges of getting your app noticed by customers, especially when competing with over 500,000 apps and games in Google Play.

AT&T has created several opportunities to help you bring your app to the consumer forefront, putting your content in the highly-trafficked environment on AT&T mobile devices. It's easy to participate and there are no app binaries to submit. Users will be able to find and download your app in Google Play or an agreed upon mobile app storefront.

About the Distribution Opportunities

On Device

Featured Apps
This preloaded widget and app is available on select Android phones and tablets, bringing app discovery to the phone-top and tablet-top. It showcases an editorially-controlled carousel that highlights outstanding apps and games from our developer partners and AT&T, with new content featured weekly.

Carrier Shelf
This AT&T branded area can be accessed from the Apps or Games homepage within Google Play. The carrier shelf is available on all Android devices, and featured content is refreshed weekly. This opportunity is also editorially controlled.

Other Android Opportunities
AT&T is continuing development work on other opportunities for the Android platform. We will provide updates as more information becomes available.

Other Marketing Channels

General Marketing
Opportunities arise occasionally for exposure in AT&T's general marketing. This can range from apps posters and live phone demos in our retails stores to inclusion in email newsletters and customer magazines. These placements are by invitation only, however you can offer your app for consideration.

 

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How It Works

For on-device opportunities, your app must already be available in Google Play or other agreed upon mobile application storefront. AT&T will select mobile apps and games to showcase and drive users to the product detail page to download directly from Google Play. AT&T's Editorial Team curates and updates these opportunities frequently, but placement of your app is not guaranteed.

For other marketing channel opportunities, you will need to provide assets quickly when requested, and in high res formats. Typically we require that any artwork provided is high resolution, a minimum of 600 dpi and in an .eps file or scalable vector file. Asset requests may include the icon, multiple screenshots, video files of your app or game in use and short descriptions.

 

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Get Started Now

Follow these quick steps to join the AT&T Developer Program and start showcasing your apps with AT&T. If you have questions, please email us at publishingteam@att.com.

For On-Device Consideration

• If you aren't already a member, become a member of the AT&T Developer Program.
• Download the Content Delivery Template spreadsheet, read the instructions and terms, and accurately update the document to include:
  • METADATA: Please complete all of the fields in the spreadsheet for requested metadata.
  • ASSETS: Specific specs for these opportunities are included in the attached spreadsheet.
  • CONTACT INFO: When emailing the Content Delivery Template, please include the appropriate marketing contact from your organization for opportunities in print, magazines, and store signage.
    • We are not requesting these assets at this time; however, we would like to reach out as these marketing opportunities become available.
• Email the completed Content Delivery Template to publishingteam@att.com.
• The email subject line should say "<<Your Company Name>>: Marketing Asset Submission."
• If our editors have any questions regarding your submission, you'll receive an email from them via the publishingteam@att.com mailbox. Otherwise, assume we received your assets in full and will not be following up with you regarding your submission.

For Other Marketing Consideration

• To offer your app for other marketing consideration, email your name and app information to attappsteam@att.com. We will contact you if one of these opportunities can be offered to you.

Note: Please do not attach or send application binaries. We are only requesting information at this time.

Permission to AT&T
By sending your assets to AT&T as provided below, you (a) consent for AT&T to include your application(s) in a "featured" section of AT&T's preloaded widget and/or AT&T's application showcase (collectively, "Marketing Channels"), (b) grant to AT&T a limited, non¿exclusive, license and right to use, reproduce, publish, display, adapt (but only to shorten/clarify text elements or to reposition or resize graphic elements), distribute and transmit the assets provided by you to AT&T — including your marks, brand elements and screen shots of Your applications, and descriptive text created by or for you (collectively, "Developer Branding") — on materials and web pages promoting the availability of your application(s), (c) represent that you own the Developer Branding and applications(s), or have sufficient rights in them to grant this license to AT&T, and (d) agree that your application(s) and all Developer Branding will comply with the requirements of the AT&T Mobility Content Standards and Guidelines for AT&T AppCenter found at: http://developer.att.com/showcasestandards. AT&T will not be permitted to use any of your Developer Branding for any other purpose without your prior written consent. You recognize and agree that AT&T will not be obligated to include or feature your Developer Branding or application(s) in any Marketing Channel.

 

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